According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, over 48 percent of respondents answered that they used instant messenger KakaoTalk for purchases during the last 12 months. Another approximately 46.66 percent stated that they have used Instagram to do the same.
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/ (last visited November 13, 2024)
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
